The Visualead Smart Packaging solution
We enable FMCG (Fast Moving Consumer Goods) brands to transform their commercial offerings into smart packages, with an end-to-end solution addressing all product marketing, authentication and logistics traceability requirements. Among the Visualead Smart Packaging offering's key capabilities are high scale printing and production, per-package cost optimization, and delivery of both impactful incentives and engaging consumer experience.
High Scale Focus
We work with FMCG brands with production lines delivering billions of products per year. Visualead solutions are specifically designed for speed, scalability, quality and competitive FMCG packaging pricing.
Placing Consumers First
A package is only really a smart package if it drives consumer engagement. Our technology is uniquely geared to boost consumer interest and engagement by up to 800% – a great deal more than any alternative solution can claim.
A Strong Track Record in APAC
APAC product sales growth is significantly higher than that of other geographies, and is therefore a highly appealing target market for smart packaging. With a strong track record and a broad network of ecosystem partners in this market, Visualead is ideally positioned to deliver end-to-end solutions to major APAC brands.
Smart Packaging Cloud Management Platform
Smart packaging Visual QR Code design:
A rich, powerful design toolset enabling you to create the most appealing codes, to be applied on your product packaging for maximum customer engagement.
A versatile order management system supporting batch production line printing and laser marking of secure serial codes.
Mobile experience delivery and analytics:
Infuse code batches or individual smart product codes with mobile experience, then easily track campaign progress and gain valuable customer behavior insights.
Inline Production Line Printing And Laser Marking
Visualead's high scale on premise solution enables you to utilize your production line to generate billions of smart packaging codes, and verify their quality in-line. Our offering comes integrated with such leading production solution vendors as HP and AVT out-of-the-box, enabling data collection during tag generation and scanning, and binding of this aggregated information in cloud-hosted management databases.
Premium Mobile QR Code Reader
Embedded in your very own mobile app, our premium reader enables and encourages consumers to engage with your smart products. The reader can also be employed to run mobile AR (Augmented Reality) campaigns, and to implement additional security layers for product authentication.